Consumer behavior is changing at a rapid pace, forcing marketers to adapt. You can stay one step ahead of the game by being aware of these forecasted digital marketing trends:
Diversity in Social Media
Social media plays a crucial role in your digital marketing and advertising strategy. A strong social marketing strategy spans across different networks, but understands their audience on each.
Each network has its own set of pros and cons for marketing and different demographics favor one network over another. Experiment with a variety of networks to identify when and where consumers are listening to your brand the most. Pay close attention to social analytics and targeting tools for social ads to make the most of your social strategy.
Mobile represents a fundamental shift in the ad market. Mobile advertising grew by 75% in 2013, which is reflective of how consumers are using media today. This growth is expected to continue to rise as consumers become more reliant on their mobile devices.
Brands can take advantage of mobile’s potential by blending their mobile and physical marketing. This includes in-store displays, guest wifi, price matching, apps, and mobile websites.
A powerful mobile marketing strategy needs to consider how consumers use mobile devices throughout the buying cycle. A consumer can research a product at home from their tablet, compare prices in store from their smartphone, and share their experience through post-purchase reviews. Mobile’s biggest advantage is reaching consumers at the right place and time. When mobile users are checking their phone an average of 150 times a day, there’s a lot of opportunity for brands.
Content with Personality
The way we think of advertising is evolving as social media changes the way consumers and brands interact with one another. It’s about finding creative advertising solutions that generate discussion.
Consumers are looking for ways to simplify their lives and improve their experiences. Brands should be providing relevant industry information and brand stories across all social networks. Image-centric posts and simplified copy deliver a quick concise message for consumers.
Eye on the Future
Human innovation and creativity has developed new ways to use technology in marketing. We’ll see a more complex marketing mix as technology continues to improve and brands learn to adapt to new platforms. Ultimately, your success will rely on knowing your market and segments well, along with having the flexibility to adapt to the frequent evolution of media.