http://adifferentmind.com/2009/11/21/case-study-armen-living-rebranding/ The Stream of Conciousness of MVC Agency Fri, 12 Aug 2011 19:23:17 +0000 hourly 1 http://wordpress.com/ http://adifferentmind.com/2009/11/21/case-study-armen-living-rebranding/#comment-18 Thu, 17 Dec 2009 18:36:58 +0000 http://adifferentmind.com/?p=129#comment-18 [...] Living recently changed its name from Armen Art Furniture and is in the midst of a major rebranding campaign that repositions the company and its products as “Furniture for Contemporary [...]

]]> http://adifferentmind.com/2009/11/21/case-study-armen-living-rebranding/#comment-4 Tue, 24 Nov 2009 20:14:31 +0000 http://adifferentmind.com/?p=129#comment-4 This is GREAT!!! Love this style…

]]> http://adifferentmind.com/2009/11/21/case-study-armen-living-rebranding/#comment-3 Tue, 24 Nov 2009 17:52:43 +0000 http://adifferentmind.com/?p=129#comment-3 Looks like an excellent campaign based on the realities of today’s consumer. With consumers almost universally going to the internet to research and validate purchases, a persuasive and coherent branding approach is a must. Just like advertising messages to the trade must take into account the retailer’s needs — messages to consumers must address the end-users’ needs to create beautiful rooms that enhance their lives and lifestyles. – Russell Bienenstock, Editor, FURNITURE WORLD Magazine

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