Insight: The Beauty of Web Video for B2B

The truth is that people like being entertained even when they are at work. If they can choose between reading through a website or watching a 2 minute video when they are researching a subject, they will typically prefer to watch a video. And the statistics prove it.

Recently during one of MVC’s rebranding campaigns for one of our clients we had to take down their old website. While content was being developed for the new website we still needed to have something online that people could get an idea of what the brand was about and that allowed us to start creating a buzz about their new products. We decided on a simple 2 page website that featured a video showcasing the new brand and furniture collection. It paid off big time. Although the average web user typically will not spend more than 5 seconds looking at any given web page, we discovered that users were captivated by the video and would spend on average 2 minutes and 30 seconds watching the video. In fact, that was about the length of the whole video. This means that most people who went to the site after they saw the PR and emails about the new brand actually watched the entire video. Most importantly though is that the results for our client was inspiring. Buyers began to contact them about the new products they saw and were ready to discuss new orders. Here’s a link to that video:

Now, I am not saying that you should immediately take your site down and put up a page with a video. Not by any means. Web video has to be handled on a case by case basis and needs a good strategy and great content to pay off. What I am saying is that it works extremely well in generating results and should be a part of any company’s branding and marketing strategy. In fact, we use it for most of our clients.

Another B2B video created by MVC: