Italmond Furniture Names MVC its “Agency of Choice”

PRESS RELEASE
MVC Agency Dynamically Repositions Italmond Furniture in the Face of Change

Los Angeles, CA (December 08, 2009) — Italmond Furniture recently named MVC Agency its agency of choice to direct a comprehensive rebranding campaign to establish the company as a recognized leader in the high-end furniture market.

The custom furniture manufacturer – which works with designers and the hospitality industry – was acquired by new owners in 2007 and with the help of MVC is now positioning itself to take advantage of the rapidly changing furniture industry and the subsequent market opportunities expected in 2010 and beyond.

“Italmond’s mission has always been to manufacture the most exquisite custom furniture and provide customers with a superb experience at every step. Now our image, messages, and marketing will further build on that promise,” said Barbara Jiron, Italmond’s Director of Operations.

Italmond Furniture has a 27-year history in the industry and an acclaimed reputation for its creation and manufacturing of fine traditional and transitional pieces featuring quality wood, fine finishes and fabrics, and flawless custom work. The company will further broaden the scope of its designs to include upscale contemporary pieces equally suited for luxurious and high-end spaces.

“We searched for an agency with a modern approach to furniture marketing that had a track record of successes and could strategically fuse traditional, online, and new media,” Jiron explained. “It is crucial that they understand the high expectations of Italmond’s designer clientele and that their strategy also reflects the lifestyle of our end consumers. We feel this is essential for growth in today’s changing furniture industry.”

“MVC’s primary goal is to rightfully place Italmond at the very top of its market segment in terms of their brand position and the values that it projects about its products and services,” said Jason Pires, President of MVC Agency. “We are starting with a recreation of Italmond’s logo and development of new key messages and taglines, and then we will completely redevelop their website, including its look, feel, and content.”

The revamped website, www.italmond.com, will feature their existing collection of 500 pieces and will allow users to easily prepare and submit custom orders, including options to choose their starting design, materials, colors, and fabrics – while also submitting their own reference images.

MVC is a creative marketing agency specializing in brand development and advertising for the luxury lifestyles industries and specializes in the home furnishings.

For more information, contact (818) 718-2005 or pr@mvcagency.com.