Armen Living Donates Furniture to Raise Funds for Project Angel Food

Proceeds Go To Those Affected by Life-Threatening Illnesses

December 10, 2009
LOS ANGELES, CALIF.

Armen Living has donated furniture pieces from its new fall collection to be sold at this month’s Project Angel Food “Divine Design 2009″ fundraising event. This unique shopping extravaganza, held December 3-7 in Beverly Hills, offered fashion, home, beauty and gift items at 50-90% off, with the proceeds going to provide meals to men, women and children affected by HIV/AIDS, cancer and other life-threatening illnesses.

Mr. & Dr. Kevin Kevonian at the Divine Design Fundraiser

“We supported Divine Design because 100% of the proceeds from the sale directly benefit Project Angel Food’s mission,” said Kevin Kevonian, CEO of Armen Living.

Project Angel Food delivers 13,000 meals each week throughout Los Angeles County and is celebrating 20 years of service.

“The event also provided an opportunity to expose our revamped Armen Living brand and furniture collection to the trendsetting young urban consumers to whom we target, offering great feedback” Kevonian added.

Armen Living recently changed its name from Armen Art Furniture and is in the midst of a major rebranding campaign that repositions the company and its products as “Furniture for Contemporary Lifestyles.”

Among the pieces donated was Armen Living’s classic 5th Avenue Armless Club Chair – a luxuriously sleek and retro “mod” leisure chair design upholstered in plush velvet.

Pieces from Armen Living’s Fall 2009 collection displayed at the Divine Design 2009 event in Beverly Hills, which benefited Project Angel Food.

For more information on Armen Living, visit the company’s website at www.armenliving.com or contact MVC Agency by phone at (818) 718-2005 or email at pr@mvcagency.com.