Endless Beauty … with Youngblood

This July we were invited by our good friends at Youngblood Mineral Cosmetics to attend their first-ever Endless Beauty event. This invitation-only event, on the iconic Sunset Boulevard in L.A., was to mark the 15 year anniversary of Youngblood and educate the cosmetics industry on Youngblood Cosmetics and mineral cosmetics, in general. Present in the attendees were celebrities, industry-leading makeup artists and media professionals.

Celebrity makeup artist James Vincent

All day long, attendees were treated to presentations from guest celebrity artists such as James Vincent, Victoria Stiles and Orlando Santiago, product demonstrations and even some exclusive product previews. It was indeed an exciting place to be for a fan of Youngblood.

Endless Beauty was exciting brand engagement by Youngblood Cosmetics, a premium maker of mineral cosmetics. By holding the Endless Beauty event, Youngblood gave its target audience the opportunity to experience their brand on multiple sensory platforms. By bringing their brand to their primary and secondary markets, Youngblood created a meaningful (and fun!) platform of interaction. Mineral cosmetics are a healthier and more natural alternative to regular, petroleum based makeup. Not only do they play nice with all skin types,  they actually help in the recovery of skin that has undergone severe medical procedures.

Founder Pauline Youngblood with Youngblood Cosmetic's Mexico Distrubition team.

MVC's very own Jason and Marioly