Our 8 Rules of Branding and Jason’s Interview in Home Furnishings Business Magazine

This month’s edition of Home Furnishings Business features some of the biggest names in the furniture and branding industries, including our own Jason Pires, as they talk about the evolving landscape of branding in the furniture industry. In it, Jason points out how the nature of branding has changed and come to encompass everything, even B2B brands:

“Don’t ignore the fact that you’re a brand, whether you think of your company as being a brand or not. There are companies that are consistent with what they do, and those that just open their doors and expect business, or when they do advertise they don’t have any vision in mind, no attention to position, mission statements or brand objectives [...] Whether you like it or not, people will have an image of your business, and if you don’t react to that you lose a lot of value.”

Furniture Branding’s 8 Rules of Branding also make an appearance in the magazine.

To read the full article, head on over to Home Furnishings Business. To request the full version of our 8 Rules of Branding, click here.